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BCCE Learning Plan Survey


Over the last two weeks of April 2011, the BCCE Conference Committee conducted a survey of members about their priorities for learning to help plan the 2011 conference in Smithers, BC.

While the Conference Committee will use the report on this survey as a guide in planning the conference content, BCCE will also use this report to plan learning not provided at any given conference, for instance, in the new web learning system now in planning mode and the Training Task Force relationship with learning institutions. So the results should serve as a year round guide.

The response level of 35 represents 50% of members, giving an accurate reading of member opinion. Thank you to all those who participated.

The report ranks eight topics by “Importance” to members, the same topics by level of “Satisfaction” in terms of BCCE’s delivery of learning in those areas, and finally by the gap between those two indicators. Gap analysis provides a ranking that suggests the wider the gap the higher priority for BCCE in delivering learning opportunities in that subject area.

Topics ranked by Importance to members responding, in descending order:

1.    Membership

2.    Management and Leadership

3.    Policy and advocacy

4.    Governance

5.    Communications

6.    Planning

7.    Financial management

8.    Staff and volunteers

Responses ranked by Satisfaction, in ascending order (starting with least satisfied with BCCE in providing learning related to the topic):

1.    Financial management

2.    Planning

3.    Policy and advocacy

4.    Staff and volunteers

5.    Management and Leadership

6.    Communications

7.    Membership

8.    Governance


Gap analysis -- the gap between average response for importance and the average response for satisfaction -- indicates priority areas for focus. For instance, if a topic is ranked important, but members are more satisfied with the work BCCE is doing in that area, the gap may be smaller. If a topic is ranked less important than some, but has a very low satisfaction level, then the gap might be bigger than that for some other topics. So the basic topics, based on gap analysis, are ranked as follows, in terms of descending order of priority:

1.    Membership

2.    Policy and advocacy

3.    Management and Leadership

4.    Planning

5.    Communications

6.    Financial management

7.    Governance

8.    Staff and volunteers


The attached report provides the statistics in the study and the comments which should also be scanned for trends or observed for recommendations.


•    Question 2 may have been unclear, leading some responses to refer to BCCE membership rather than membership of chambers as a topic.

•    Question 9 responses are entirely verbatim